can we configure USB raw device from executable which is built-in LabVIEW instead of using NI VISA driver wizard

As of my understanding, USB raw device can be configured using NI VISA driver wizard.

http://www.ni.com/tutorial/4478/en/

Above link mentions how to create using NI-VISA driver wizard.

But I need to configure through an executable or a stand alone created from LabVIEW. 

Thanks........